Extending and enhancing your data
Here are some of the ways that CogniClick have helped clients enhance and extend their research and brought data to life for sales enablement and ABM.
Talent Acquisition Maturity Matrix
KELLYOCG – TALENT SUPPLY CHAIN STRATEGIES AND WORKFORCE SOLUTIONS
Transforming Industry Research into Interactive Insight
KellyOCG set out to solve a critical challenge facing organizations today: understanding and improving their talent acquisition effectiveness. While many organizations know they need to enhance their recruiting capabilities, they often struggle to benchmark their performance, identify specific areas for improvement, and prioritize their investments in talent acquisition.
The Research
To address this challenge, KellyOCG developed a comprehensive research study examining 100 organizations across 12 key talent acquisition areas. This research not only identified best-in-class performers but also revealed what truly separates leaders from laggards in talent acquisition effectiveness. However, the real innovation came in how this research was transformed into an interactive experience.
Creating Personal Discovery
The Talent Acquisition Maturity Matrix enables organizations to assess their current performance and instantly see how they compare to their peers. Users input their organization’s information and receive immediate visual feedback showing their position relative to both average performers and best-in-class organizations. This creates powerful mirror moments where organizations can clearly see their strengths and opportunities for improvement.
Driving Action Through Insight
What makes this tool particularly effective is its focus on actionable insights. Rather than overwhelming users with all the data at once, the matrix identifies three priority areas where organizations can make the most immediate impact. For each priority area, users receive specific, practical recommendations for improvement, complete with clear next steps and supporting resources.
Commercial Impact
From a commercial perspective, the matrix has become a powerful sales tool for deeper customer engagement. It enables KellyOCG’s sales teams to have data-driven conversations about improvement opportunities, positioning them as trusted advisors rather than just service providers. The tool transforms what could be challenging conversations about organizational weaknesses into constructive dialogues about improvement and growth.
Compare your digital workplace connectivity
TEAMVIEWER – REMOTE CONNECTIVITY SOFTWARE
Transforming Industry Research into Interactive Insight
TeamViewer set out to solve a critical challenge facing organizations today: understanding and improving their technology connectivity. Whilst many organizations know they need better connectivity, they often struggle to benchmark their performance, identify specific gaps, and prioritize their technology investments effectively.
The Research
To address this challenge, TeamViewer developed a comprehensive research study examining 500 industry leaders across multiple sectors, with detailed insights into connectivity confidence, IT/OT integration, and business impacts. This research not only identified connectivity leaders and laggards but also revealed that improving from “good” to “excellent” connectivity could increase financial performance by 17%.
Creating Personal Discovery
The Tech Connectivity Story Teller and Dashboard enables organizations to assess their current performance and instantly see how they compare to both industry averages and sector-specific benchmarks. Sales representatives guide prospects through interactive visualizations showing confidence in IT access, connectivity barriers, and business benefits. Creating powerful mirror moments where organizations can clearly see their connectivity strengths and opportunities.
Driving Action Through Insight
What makes this tool particularly effective is its focus on actionable insights. Rather than overwhelming prospects with all data points, the interactive nature allows sales representatives to highlight the most relevant metrics for each customer. For automotive companies concerned with talent retention, representatives can immediately show that 26% of peer organizations identify improved retention as a key connectivity benefit, creating compelling, tailored value propositions.
Commercial Impact
From a commercial perspective, the dashboard has become a powerful tool for deeper customer engagement. It has elevated TeamViewer’s sales conversations from technical discussions about connectivity solutions to strategic dialogues about business outcomes. The tool is being used by over 50 sales reps across enterprise sales, account management and SDR teams.
The Digital Readiness Evaluation
AUTODESK – SOFTWARE FOR ARCHITECTS, CONSTRUCTION AND MANUFACTURING
The Digital Readiness Evaluation is a tool rolled out across 13 of Autodesk’s territories with 105 global sales users. This is an annual initiative at Autodesk and a key Sales Enablement initiative in its 2nd year.
Based on a robust model of what Digital maturity should look like, The Digital Readiness Evaluation compares each recipient against 5 capabilities critical to competitive advantage.
They receive a personalised report of how they measure up, with detailed suggestions on how to improve their readiness.
Annual Banking & Payments Barometer
BOTTOMLINE – A SAAS PAYMENT PLATFORM FOR BANKS
Bottomline have run their renowned banking & payments barometer every year for the past 3 years. The hyper engaging benchmarking format maximises engagement from their niche global banking audience and generates rich industry insight on hundreds of named banks. The benchmark culminates in the development of a long form report on the key data takeaways.
The CogniClick platform enables a personalised version of this report to be created for every participant, including tailored CTAs facilitating conversations with their key customers and prospects.
The full report is shared with key leads via sales and is also used as a gated asset to generate hundreds more leads.
The Annual Landlords Benchmark
BLICK ROTHENBERG – A LEADING INTERNATIONAL ACCOUNTANCY FIRM
Blick Rothenberg run an annual property benchmark with their key landlord customers and also with the property trade media.
The live peer comparison engages recipients and gives them immediate value in seeing how they compare to peers on hot issues, in real time.
Hyper-engaging individual reports on the insights generated are created simply using our AI editor and enable personalisation for every client. These are shared directly with key clients and the full data insight report is used to amplify the thought leadership across the trade press.
This is repeated every year with great success!
The Procurement Risk Test
SOFTWARE AND CONSULTANCY FOR PROCUREMENT RISK PROFESSIONALS – THE SMART CUBE
The Smart Cube’s unique knowledge on the procurement risk market was cleverly developed into a compelling annual assessment enabling users to compare their approach, and receive a rating in the process. The Annual Procurement Risk Assessment gives immediate value to recipients as they can see in real time their strengths and weaknesses and how these compare to their peers.
Hundreds of risk professionals complete the assessment and sales are given access to the reports and usage data to follow up with targeted accounts.
A final thought leadership report was also created using our AI editor and shared as a gated asset for further activation of these unique thought leadership insights.
The Cyber Risk Spot Check
ARROW – MANAGED SERVICE OF SYMANTEC ENDPOINT SOLUTIONS
Based on Arrow’s rich expertise in Cyber Risk aversion, The Arrow Cyber Risk Spot Check enables global partner firms (resellers of Arrow technology) to have compelling and useful conversations with key target customers.
This engaging and short assessment enables key target customers to assess their risk gaps and gain a quick and useful picture of where they should focus their efforts to maintain their safety.
Clear and useful CTAs facilitate conversion and follow up for their in-house sales team and global partners.
The Wellbeing Index
BENEFEX – BENEFITS PLATFORM AND SOFTWARE FOR HR
Based on robust data from their wellbeing framework, Benefex created a simple assessment to enable HRs across the globe to compare their approach to employee wellbeing against similar firms.
Each client received not only a comparison to similar firms but their own dashboard of unique data on where they should focus their efforts.
The sales team jumped into this programme and use the tool with new clients and existing clients as a framework for success and to plan the year ahead.
The Wellbeing index is used year after year to maximise new sales and client retention.
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