Maximising your sales success
Here are some of the ways that CogniClick have helped clients maximise their sales success.
The Digital Readiness Evaluation
AUTODESK – SOFTWARE FOR ARCHITECTS, CONSTRUCTION AND MANUFACTURING
The Digital Readiness Evaluation is a tool rolled out across 13 of Autodesk’s territories with 105 global sales users. This is an annual initiative at Autodesk and a key Sales Enablement initiative in its 2nd year.
Based on a robust model of what Digital maturity should look like, The Digital Readiness Evaluation compares each recipient against 5 capabilities critical to competitive advantage.
They receive a personalised report of how they measure up, with detailed suggestions on how to improve their readiness.
Annual Banking & Payments Barometer
BOTTOMLINE – A SAAS PAYMENT PLATFORM FOR BANKS
Bottomline have run their renowned banking & payments barometer every year for the past 3 years. The hyper engaging benchmarking format maximises engagement from their niche global banking audience and generates rich industry insight on hundreds of named banks. The benchmark culminates in the development of a long form report on the key data takeaways.
The CogniClick platform enables a personalised version of this report to be created for every participant, including tailored CTAs facilitating conversations with their key customers and prospects.
The full report is shared with key leads via sales and is also used as a gated asset to generate hundreds more leads.
The Annual Landlords Benchmark
BLICK ROTHENBERG – A LEADING INTERNATIONAL ACCOUNTANCY FIRM
Blick Rothenberg run an annual property benchmark with their key landlord customers and also with the property trade media.
The live peer comparison engages recipients and gives them immediate value in seeing how they compare to peers on hot issues, in real time.
Hyper-engaging individual reports on the insights generated are created simply using our AI editor and enable personalisation for every client. These are shared directly with key clients and the full data insight report is used to amplify the thought leadership across the trade press.
This is repeated every year with great success!
The Procurement Risk Test
SOFTWARE AND CONSULTANCY FOR PROCUREMENT RISK PROFESSIONALS – THE SMART CUBE
The Smart Cube’s unique knowledge on the procurement risk market was cleverly developed into a compelling annual assessment enabling users to compare their approach, and receive a rating in the process. The Annual Procurement Risk Assessment gives immediate value to recipients as they can see in real time their strengths and weaknesses and how these compare to their peers.
Hundreds of risk professionals complete the assessment and sales are given access to the reports and usage data to follow up with targeted accounts.
A final thought leadership report was also created using our AI editor and shared as a gated asset for further activation of these unique thought leadership insights.
Sustainability Assessment
AUTODESK – SOFTWARE FOR ARCHITECTS, CONSTRUCTION AND MANUFACTURING
Together with Frost and Sullivan, Autodesk conducted a detailed study into the strategies and initiatives of companies in some of the leading regions for sustainability in design and manufacturing.
Working with CogniClick, this data insight was transformed into a simple and compelling benchmarking tool. Ten simple questions and the user received a personalised score with recommendations.
This tool was used by ABM teams across the globe at Autodesk and fed into sales to use directly with key accounts – in workshops and one to one.
The Wellbeing Index
BENEFEX – BENEFITS PLATFORM AND SOFTWARE FOR HR
Based on robust data from their wellbeing framework, Benefex created a simple assessment to enable HRs across the globe to compare their approach to employee wellbeing against similar firms.
Each client received not only a comparison to similar firms but their own dashboard of unique data on where they should focus their efforts.
The sales team jumped into this programme and use the tool with new clients and existing clients as a framework for success and to plan the year ahead.
The Wellbeing index is used year after year to maximise new sales and client retention.
The Cyber Risk Spot Check
ARROW – MANAGED SERVICE OF SYMANTEC ENDPOINT SOLUTIONS
Based on Arrow’s rich expertise in Cyber Risk aversion, The Arrow Cyber Risk Spot Check enables global partner firms (resellers of Arrow technology) to have compelling and useful conversations with key target customers.
This engaging and short assessment enables key target customers to assess their risk gaps and gain a quick and useful picture of where they should focus their efforts to maintain their safety.
Clear and useful CTAs facilitate conversion and follow up for their in-house sales team and global partners.
Stuck for your next campaign idea?
Let CogniClick’s expert team come up with a free idea for your next campaign. We’d love you to show what we can do to help you sell – simply share a URL to a product page, white paper, or campaign and we’ll do the rest!
