Industry Insights: Lead generation as easy as 1, 2, 3

Each Industry Insights campaign provides three great content opportunities to engage your audience and generate qualified leads.

Accelerate demand with this unique content format

Create conversion opportunities with personalised reports

Perfect for large or highly-engaged audiences

1. Peer comparison

Allow your audience to compare themselves directly with their industry peers around a key topic. This is extremely compelling and provides both highly qualified leads and key insights into the industry.

Your audience will be compelled to sign-up to to view their very own personalised report of how they measured up with their industry.

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2. Personalised report

Once you have captured insights into your audience and industry, you can use the CogniClick platform to generate personalised reports for every lead. It allows you to engage with your audience further and provides the perfect vehicle to follow up with clear sales messaging and call-to-actions to help you convert.

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3. Industry whitepaper

As well as sending every lead their own personalised report, you can use the CogniClick platform to create a whitepaper version and provide industry thought leadership on the chosen subject. This allows you to extend the campaign further – allowing you to continue to generate leads on an ongoing basis.

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Gather rich data through the insights dashboard

The CogniClick platform allows you to uncover crucial sales intelligence on your leads and arms marketing and sales teams with the insights to start conversations and convert more readily.

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Starter Kits

Stuck for inspiration for your next campaign? We’ve got your back with loads of great starter kits to help get your creative juices flowing.

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Smarter Personalisation

Personalise your content at scale for larger audiences, or enable sales to personalise content for each lead they’re in touch with with our Account-based Marketing feature.

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We created 6 campaigns last year with CogniClick for our global audience which achieved an unprecedented response rate

Hayley Van Leeuwen, Head of Product and Marketing, GNS

Our latest campaign with CogniClick and PRWEEK generated a huge demand for the sales team. WE had over 200 leads and 70% of those who started our campaign requested the full report.

Claire Melly, Head of Marketing, Kantar Media

We have used CogniClick campaigns to generate leads across all our products and generated high level engagement with accountants, payroll professionals and FDs.

Curt Brooker, Head of B2B Marketing, Caxton FX