Industry Insights: Thought leadership as easy as 1, 2, 3

Industry Insights campaigns provide three great opportunities to engage your audience and an easy way to generate personalised thought leadership around industry hot topics.

Accelerate demand with this unique content format

Create conversion opportunities with personalised reports

Perfect for large or highly-engaged audiences

1. Peer comparison

Allow your audience to compare themselves directly with their industry peers around a key topic. This is extremely compelling and provides both highly qualified leads and key insights into the industry.

Your audience will be compelled to sign-up to to view their very own personalised report of how they measured up.

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2. Personalised report

Once you have captured your insights, the CogniClick platform will expertly generate personalised, AI generated reports for every lead. It allows you to engage with your audience further and provide the perfect vehicle to follow up with clear sales messaging and call-to-actions to help you convert.

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3. Industry white paper

As well as sending each lead a personalised report, the CogniClick platform will automatically create a white paper version and provide an evergreen industry thought-leadership piece. This allows you to continue to generate leads on an ongoing basis.

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Gather rich data through the insights dashboard

The CogniClick platform allows you to uncover crucial sales intelligence on your leads and arms marketing and sales teams with the insights to start conversations and convert more readily.

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Industry Insights Starter Kits

Stuck for inspiration for your next campaign? We’ve got your back with loads of great starter kits to help get your creative juices flowing.

Industry Review
Industry Impact
Industry Challenges
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We created 6 campaigns last year with CogniClick for our global audience which achieved an unprecedented response rate

Hayley Van Leeuwen, Head of Product and Marketing, GNS

Our latest campaign with CogniClick and PRWEEK generated a huge demand for the sales team. WE had over 200 leads and 70% of those who started our campaign requested the full report.

Claire Melly, Head of Marketing, Kantar Media

We have used CogniClick campaigns to generate leads across all our products and generated high level engagement with accountants, payroll professionals and FDs.

Curt Brooker, Head of B2B Marketing, Caxton FX