How robust is your Reputation Intelligence?

Get a free analysis of your current media reporting and see if your reputation intelligence is as good as it could be.

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What do you use for your reputation intelligence?

Monitoring only
Monitoring and Analysis

Who provides your Monitoring and Analysis?

The same provider
Different providers

How much do you trust the analysis methodology?

Completely
Somewhat
Not at all
Not sure

What type of reports do you receive?

Automated
Custom

What type of information or metrics do your communications reports include?

Qualitative
Quantitative
Both

Who produces your reports?

We do
PR agency

Are you using AVE to quantify reputation?

Yes
No

Are you able to quantify and report on message impact?

Yes
No

Are you able to quantify and report on spokespeople impact?

Yes
No

Are you able to monitor and report on key competitors?

Yes
No

Are you able to quantify and provide reasons and impact of share of voice?

Yes
No

How much would you rate the overall insight you use for reporting?

Excellent
OK
Not very good
Not sure

Which types of media content are you including in your reporting?

Print
Online content
Social Media
Broadcast

Would a free review of your approach to reputation intelligence be useful?

Access your result and we'll be in touch to organise your free reputation review.

We'll suggest simple and quick improvements and introduce an effective approach to measuring reputation.

You've a reputation intelligence score of 85%
There are a few steps you could take to improve the accuracy and insight from your analysis. See your specific advice below
How you could improve your reputation intelligence:
Analysis
Communications professionals need to track the impact of their campaign. Having the resources to know what is being said is one thing. Understanding what impact the coverage is having on the set objectives of a campaign or a more generic corporate program is paramount.
Integration
Integrating your monitoring and analysis with the same platform will not only enable a better use of budget but you can get insight anytime and can dip in for the full picture.
Methodology
You need to understand and be confident of the robustness of your provider’s ranking system. Particularly if you are going to make business decisions from it.
Custom reporting
Structuring your media reporting and curating the output to suit the culture and political agenda within your organisation is paramount today.
Qualitative metrics
Qualitative means you track messaging in detail and the sentiment in detail. You are not just looking at volume or reach or AVE, but at sentiment. Helping you explain why, not just describe what.
Management internally
Measurement should be about 10% of one’s campaign. Generally people try and budget for less that this to get more reach which is a mistake.
Metrics
AVE is widely accepted to be a meaningless measurement metric. For a more accurate picture, map volume, reach and favourability against a specific reputation barometer.
Message Impact
Tracking specific messages is one important data point but linking it with your reputation drivers gives you the full picture.
Spokepeople
By tracking and measuring the key spokespeople within your organisation, you can obtain a more accurate view of your market positioning and advise your C-suite on where to take the lead voice.
Competitor comparison
Being able to learn from competitors both for benchmarking - as well as for ideas to have and mistakes to avoid.
Share of voice
The data is easy to collect but the reasoning provided by qualitative analysis contains insight which can’t be ignored.
The right insight
The right insight provides the substance you need to reach and influence senior level decision making within your organisation.
Media Scope
Your C-Suite want one report so combining the analysis from different media types needs to be taken seriously. The methodology should not be designed for traditional media exclusively and should support you irrespective of the media source.
Access 3 months free online monitoring with automated message impact tracking

Free monitoring includes: your brand keywords; your competitors; 5 spokespeople to track; automated analytics. CARMA takes data privacy extremely seriously. This information will not be shared with anyone else.

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We will contact you about your free monitoring in the next 48 hours



At CARMA we combine the technology with a crucial layer of human analysis to provide meaningful insights so you can immediately distribute our reports to the highest level within your company.

Our team works 24 hours a day in 41 countries capturing social and traditional media in over 80 languages. We combine the latest technology to structure big media data with a crucial layer of human analysis to provide meaningful and actionable reputation insights. Access your online portal or distribute sharable reports to company stakeholders. Visit our website to find out more: www.carma.com

We’ll be in touch soon

We will contact you about your free monitoring in the next 48 hours