The Currency Risk Calculator
Background: Caxton FX is a multi-award winning FX company and turns over circa £1 billion revenue with hundreds of thousands of clients.
Insight: With increasing uncertainty caused by Brexit and how this will affect the British pound, FDs who trade internationally need to understand more than ever, the value of hedging.
Campaign: We created the ‘Currency Risk Calculator’ to enable FDs to understand how volatile markets will impact their bottom line and whether they’re ready for this.
Lead Capture: Users of the tool were offered a free 30 minute consultation with a Caxton FX expert to answer any key questions.
Result: Shared Via LinkedIn we secured 7-10 qualified leads per day for the FX sales team, securing an 11k client in the first 24 hours of the campaign going live. The tool was also shared via email and runs on their website home page.
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