The Brand Reputation Benchmark
Background: Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.
Insight: Managing and protecting reputation is increasing challenging for comms professionals, with decreasing consumer trust and an increasingly fragmented media landscape.
Campaign: We developed ‘The Brand Reputation Benchmark’ to allow corporate comms professionals to benchmark their approach to reputation intelligence against their industry and peers.
Lead Capture: Along with their result, users of the tool were invited to receive a full report of how they compare.
Result: The campaign was run as a partnership with PRWeek and secured 250 qualified leads within 10 days.
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