Reputation Intelligence Benchmark 2020-01-15T15:10:57+00:00

Project Description

The Brand Reputation Benchmark

Background: Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.

Insight: Managing and protecting reputation is increasing challenging for comms professionals, with decreasing consumer trust and an increasingly fragmented media landscape.

Campaign: We developed ‘The Brand Reputation Benchmark’ to allow corporate comms professionals to benchmark their approach to reputation intelligence against their industry and peers.

Lead Capture: Along with their result, users of the tool were invited to receive a full report of how they compare.

Result: The campaign was run as a partnership with PRWeek and secured 250 qualified leads within 10 days.

Call us on:

+44 (0)20 8858 1757

Email Helen at: