Background: Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection
Insight: Kantar’s TGI product enables brands to receive fast and accurate consumer insight that’s highly relevant and not too expensive.
Campaign: We developed ‘The Consumer Insight Challenge’ to allow Kantar’s existing customer and prospect audience to quickly and simply learn if Kantar could provide the insight they need for 2020.
Lead Capture: Along with their result, users of the tool were invited to put ‘Kantar to the test’ right away.
Result: The campaign was run across email and secured 25 qualified leads within a week. The sales team converted 75% of these to paying clients.
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