Caxton Event Tool 2020-01-15T15:09:15+00:00

Project Description

Guess The Exchange Rate

Background: Caxton is a multi-award winning FX company and turns over circa £1 billion revenue with hundreds of thousands of clients.

Insight: Caxton attend multiple events each year but struggle to convert delegates to leads, and also to generate insight into leads.

Campaign: We developed ‘Guess the FX rate’ to engage delegates visiting the Caxton stand.

Lead Capture: Users of the tool were offered a free water bottle and the overall winners, £50 on a Caxton card.

Result: Caxton continue to convert hundreds of stand visitors across multiple events.

Call us on:

+44 (0)20 8858 1757

Email Helen at:

TellMeMore@CogniClick.com