Guess The Exchange Rate
Background: Caxton is a multi-award winning FX company and turns over circa £1 billion revenue with hundreds of thousands of clients.
Insight: Caxton attend multiple events each year but struggle to convert delegates to leads, and also to generate insight into leads.
Campaign: We developed ‘Guess the FX rate’ to engage delegates visiting the Caxton stand.
Lead Capture: Users of the tool were offered a free water bottle and the overall winners, £50 on a Caxton card.
Result: Caxton continue to convert hundreds of stand visitors across multiple events.
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