Industry Insights: Lead generation as easy as 1, 2, 3
Each Industry Insights campaign provides three great content opportunities to engage your audience and generate qualified leads.
1. Peer comparison
Allow your audience to compare themselves directly with their industry peers around a key topic. This is extremely compelling and provides both highly qualified leads and key insights into the industry.
Your audience will be compelled to sign-up to to view their very own personalised report of how they measured up with their industry.
2. Personalised report
Once you have captured insights into your audience and industry, you can use the CogniClick platform to generate personalised reports for every lead. It allows you to engage with your audience further and provides the perfect vehicle to follow up with clear sales messaging and call-to-actions to help you convert.
3. Industry whitepaper
As well as sending every lead their own personalised report, you can use the CogniClick platform to create a whitepaper version and provide industry thought leadership on the chosen subject. This allows you to extend the campaign further – allowing you to continue to generate leads on an ongoing basis.
Views with value – content comparison
|Drives leads for sales|
|Delivers thought leadership|
|Insights to drive business development and PR|
|Live peer-to-peer comparison|
|Automated report for each user|
|Sales intelligence on each lead|
Maximise any campaign
We partner with a whole host of high-quality B2B and trade media to amplify your campaign across their key channels including online, social media, and email.