How you currently rate:
Generating Leads Score:
10%
Generating Insights Score:
10%
Converting Leads Score:
10%
How you can improve your approach:
At Cogniclick, we identify the unique stories your business is able to tell and transform these into smart interactive tools that engage, qualify and win you new customers. Your prospects will understand why you're different, why your relevant for them and which bit of your product is the right fit. Importantly, they'll want your sales team to follow them up.
The right idea
90% of B2B marketers believe creative content based on a compelling idea is their most effective sales tool. But B2B marketers are still saying pretty similar things about their businesses. Whilst there may not be too many truly original ideas, the more unique and the more relevant your idea the more cut through you’ll experience.
Learn about your leads as they learn about you
Using intelligent questions, you can lead your prospects down a path to enable a self diagnosis. This will enable them to learn about you, and in addition you will have gained crucial information on their business needs and challenges which can be fed straight to your sales team.
Convert more visitors on your website
Convert substantially more traffic on your website by making your offer relevant for each visitor, individually. Reduce abandonment and increase insight into your leads by incorporating intelligent personalisation enabling prospects to answer their own questions.
Boost your campaigning
Using clever interactive content in your campaigning gives your prospect the opportunity to learn very easily about their business in relation to your product or service. Shifting your approach from 'about you' to 'about them'. They can assess, benchmark or calculate a result about their business and in the process understand exactly why you're relevant for them.
Be GDPR Compliant
By providing a personalised result and tailored Call To Action you can ensure your giving your leads enough value to share their contact details and importantly, their permission to follow them up.
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