Personalised documents: Smarter sales follow ups
Transform your marketing and sales content into engaging and personalised documents from thought leadership to solution showcase, or sales proposal.
Add personalisation to increase lead engagement
Effective at any stage of the marketing and sales process
Create conversion opportunities with calls-to-action
Limitations of PDF
Most B2B content for marketing and sales is created as PDF which makes personalisation challenging, reader insight invisible, and clickable conversion opportunities impossible!
PDF is a tried and tested die hard format but in the short and the long term, sticking with this opaque format could hurt both engagement and conversion.
Advantage of Personalisation
Using CogniClick you can transform your PDFs into a uniquely personalised piece of content that heightens engagement, and our layouts are designed to convert.
Easy to use personalisation features mean you can create one version of your report, and in a few clicks personalise for every reader!
Using our personalisation features, you can create one piece of content, designed to maximise the reader’s attention – all within a few clicks.
Adding CTAs that enable easy action will result in conversion rates soaring. Perhaps you want to invite them to an event, or offer them a more detailed follow up – offer what you want to everyone, or just one target account and watch conversion rates soar.
We created 6 campaigns last year with CogniClick for our global audience which achieved an unprecedented response rate
Our latest campaign with CogniClick and PRWEEK generated a huge demand for the sales team. WE had over 200 leads and 70% of those who started our campaign requested the full report.
We have used CogniClick campaigns to generate leads across all our products and generated high level engagement with accountants, payroll professionals and FDs.